In B2B markets, trade fairs, exhibitions, and events are important for the presentation of services. The branding agency INCREON creates concepts, plans, designs, and supports you in this process.

Trade fairs, trade shows, and exhibitions are a company’s showcase and an important branding platform. Product developments are pushed ahead at full speed in the run-up to leading trade fairs in the industry, and prototypes are not finished until just before the trade fair…. Even if the trade fair design has been adopted relatively early, things get rather tight close to the go-live date. A data sheet, brochure, or a literature rack is needed — really quickly. Quickly add the information to the trade fair system so that it can also be presented online. The language versions. And much more.

In order for the brand to be presented correctly in three-dimensional space and be experienced in a playful way, the brand needs a good booth or stand concept and an appropriate brand image. To set the right standards for trade fair stand construction and stand design, the work at the branding agency begins earlier.

  • What are the goals of exhibiting at the fair? The key words here are measurability and success monitoring.
  • Whom would we like to reach and get to know there at the fair? The key word here is customer lifecycle.
  • What should the visitor to our stand experience? The keyword is customer experience.

When there are concrete answers to these three key questions, trade fair planning is already much more efficient and targeted. It also is easier to focus on important products and statements. It is easier to control trade fair advertising and invitations. It is easier to prepare the stand team and sales staff for the trade fair objectives and key messages. It is easier to do trade fair market research. It is easier to measure the success of exhibiting at the trade fair and to derive action for post-fair (follow-up) work.

Creating the concept for the trade fair and the design of the stand, trade fair planning, integrated marketing communication around the trade fair, promotions at the stand, film and animation, follow-up and evaluation…. We support all these efforts and challenges at the branding agency holistically and in the spirit of the brand. We do this so that nothing is left to chance — whether a large leading trade fair, regional sales fair, in-house exhibition at a corporation or large organization, university fairs, or recruiting days. The principle is essentially the same.

With more than 3,000 events annually, the People’s Republic of China is the most important trade fair place in Asia. The majority of trade fairs on topics such as industry and technology take place in Shanghai. Shanghai is not only home to the National Exhibition & Convention Center (NECC), the largest trade fair center in Asia, but also to a high concentration of German trade fair organizers and trade fairs with a focus on international exhibitors and visitors.

Most of the trade shows will be held in China again in 2021. However, preventive measures due to the COVID19 pandemic pose challenges especially for small and medium-sized enterprises. Entry visa regulations, the number of flights to China, as well as the different regulations on mandatory quarantine make reliable planning difficult, increase costs and even make entry impossible.

Helping you in China

Changing conditions require new solutions, so that there is no need to cut back and regress when implementing projects and achieving goals around trade fairs in China. Whether as an exhibitor or as a visitor, for B2B or B2C trade fairs, technology or industry topics, in Shanghai or other locations: our team consisting of German and Chinese employees in Shanghai takes over tasks completely or supports you flexibly in partial areas. Fast, efficient and reliable.

Our trade fair services on site in China

  • Trade show evaluation: visit of trade shows and evaluation of quality and relevance
  • Trade show observation: visiting trade show participations of different exhibitors (competition, target customers, upstream/downstream stages) and obtaining various information such as contact details, photos/videos and product information
  • Trade show coordination: coordination and project management between trade show builder, trade show organizer and exhibitor
  • Trade show execution: planning, organization and complete execution of small to medium trade show appearances with sales meetings and product presentations

Whether small or large tasks, one-time or ongoing. In challenging times, we are at your side as a reliable partner. Plan your exhibition year 2021 in China with INCREON’s exhibition services.