The Three Echo Chamber Problem.

Why branding, marketing, and sales fail as separate silos – and how strategy-driven market communication realigns companies.

We deliver the solution.

Brand at the Core.

Sales Traction as the Goal.

Execution as the Proof.

Strategy-driven market communication as one system.

INCREON is a consultancy for branding, marketing, and sales. A category that didn’t exist before — beyond agency and traditional consulting. One partner that develops, builds, operates strategy-driven market communication as a system and enables clients to grow with it sustainably. With one goal: Sales Traction.

INCREON as a consultancy for branding, marketing, and sales is not a reinvention. Behind it stands one of the leading agencies in B2B naming and branding – with offices in Munich, Shanghai, and Lucerne, more than 25 years of practice, and a creative depth grown from thousands of projects.
INCREON enables clients to grow sustainably with an integrated system: with brand as the strategic core, Sales Traction as the benchmark, and Execution as the proof. For industrial, technology, and B2B companies that want to systematically expand their international market position — and end the three echo chamber problem: the structural separation of branding, marketing, and sales that destroys impact every day. We take responsibility for the result, not just the plan.

Read about how we solve the three echo chamber problem

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For 25 years, these and many other companies trust us

You are a B2B, industrial, or technology company with an international footprint? And you see branding, marketing, and sales running in silos within your organization? Then we are your consulting and agency partner.

Learn more about INCREON

The Why

Most companies have three communication disciplines — but no system that connects them. Branding, marketing, and sales operate in separate chambers.
Each discipline has its own language, its own goals, its own budget logic. And operates in its own echo chamber. This is not a management failure. It is the result of a division of labor that was right for a different era. The result is structurally predetermined loss of impact. INCREON breaks this structure apart.

Our Mission

Making branding, marketing, and sales what they should be: one system. “Strategy without execution is a document. Execution without strategy is noise.” The consultancy brings both together. Our benchmark for all three disciplines: Sales Traction.

Who’s behind it

What sets INCREON apart is the substance behind it. More than 25 years of experience in industrial, technology, and B2B markets. An established market position. Creative maturity born from thousands of projects. References that speak for themselves.

The INCREON category

Why there is no word for what INCREON is. Anyone trying to describe INCREON instinctively reaches for one of the familiar categories. None of them fits.

Strategic consultancy?

Yes. INCREON develops positionings, analyzes market positions, creates market and communication strategies.

But. A strategic consultancy writes recommendations, then leaves. INCREON stays. Builds. Operates. Steers. Strategy is the beginning, not the end product.

Branding agency?

Yes. INCREON develops brands, produces CGI, shoots videos, creates communication.

But. That is a fraction of what INCREON delivers. A branding agency delivers communication. INCREON builds the system in which communication creates lasting impact. From naming to roll-out. That is not the same.

Marketing agency?

Ja. INCREON betreibt digitale Kanäle, konzipiert Kampagnen, erzeugt Leads.

Aber. INCREON arbeitet nicht in Projektphasen ohne Sales-Anbindung. Marke und Sales sind vom ersten Tag an integriert – nicht als späteres Upselling, sondern als strukturelle Voraussetzung für wirksame Kommunikation.

MarTech-Integrator?

Yes. INCREON operates digital channels, designs campaigns, generates leads.

But. INCREON does not work in project phases without sales integration. Brand and sales are integrated from day one – not as a later upsell, but as a structural prerequisite for effective communication.

INCREON as a consultancy unites:
The creative excellence of the best agencies. The strategic depth of the best consultancies. The operational strength of the best marketing teams. And the technological integration expertise of the best MarTech partners. As one system. Under one roof. With one responsibility: Sales Traction.

Senior-staffed and owner-managed since 2000.

We believe the status quo can always be challenged. That is not comfortable, but sustainable — and leads to better results.
Senior-staffed: Every interaction with INCREON runs through an experienced mind. No juniors who need to be briefed. No staffing reshuffles between project phases. Instead, end-to-end responsibility — from the first strategy conversation to execution.

Since 2000

Owner-managed. Committed. Clear. Continuity across three economic cycles.

200+

Comprehensive branding projects for industry, technology, B2B. The partner for international B2B brand building.

500+

Brand naming and naming architecture projects. The No. 1 agency for B2B naming in the DACH region.

Top 20

Among the leading agencies in the German-speaking region with a B2B, industrial, and technology focus.

Brand at the Core. Sales Traction as the Goal. Execution as the Proof.

Clients

Hidden champions, family businesses, mid-market companies, corporates

Setup

Core team in Munich and Shanghai, international partner network

Member

Part of Die Familienunternehmer by conviction

Exception

For compelling cases, also active as a sweat equity partner or through our family office

Christina Bastl
Munich, CSO, Managing Partner

Naming, strategy, and positioning

Armin Bastl
Munich, CEO, Managing Partner, Commercial Court Judge

Strategic leadership and consultancy

Katharina Graf
Munich, CDO, Managing Partner

Digital architecture, digital marketing, and execution

Julius Bastl
Lucerne, CEO INVIZCOM

AI, 3D, technology, and digital infrastructure

Sebastian Born
Shanghai, CEO China, Managing Partner

Naming, branding, marketing China / Asia

Discover how we drive your company forward as an international consulting and agency partner with our systems approach.

The three echo chamber problem is expensive.

Only 8 % of B2B companies have alignment between the three chambers of branding, marketing, and sales.

92% of companies lose revenue annually due to marketing-sales misalignment.

Around 70 % of B2B content produced by marketing is never used by sales.

Sources: Forrester, Sales and Marketing Alignment Survey 2024 (Alignment); IDC / Gartner 2024 (Revenue loss due to misalignment); Forrester / SiriusDecisions, B2B Content Research (Unused content).

The three echo chamber problem. And how INCREON solves it.

Branding broadcasts. Marketing collects. Sales closes. None of them truly talks to the other. Sales Traction turns this into one system.

Problem

Branding chamber

Positioning mostly remains locked in a strategy paper that neither marketing nor sales live by day to day. No external impact.

Marketing chamber

Whether activities triggered buying processes usually remains unclear. The feedback loop to sales is missing, no revenue attribution. And a lot of content is produced that sales rarely uses.

Sales chamber

Communication happens at own discretion, with its own narrative. What brand and marketing have built rarely comes up in conversations. Trust through personal relationships, not through a system.

Structured in silos, branding, marketing, and sales destroy impact every day.

Consultancy

Strategy & Architecture

One positioning, three harmonized functional strategies. Brand as the strategic core.

System Build & Execution

5 integrated levels: positioning, brand infrastructure, content, channel & CRM, measurement.

Transformation & Enablement

Brand, marketing, and sales are permanently unified. The organization becomes more independent, AI-powered.

The consultancy thinks branding, marketing, and sales as one system — not as three.

Sales Traction

Shortlist position strengthened

Consistent market communication creates impact before sales is even in play.

Pipeline contribution measurable

Marketing activities become demonstrably visible in real buying processes.

Revenue attribution transparent

Every investment in brand, marketing, and sales becomes attributable to revenue.

The only fair benchmark for all three disciplines, because brand, marketing, and sales all contribute to the same result.

Four disciplines. One system.

Not four departments under one roof. Four disciplines that share one methodology — and one benchmark.

The Sales Traction Model. Our methodological consulting approach.

The operational
center

Digital Marketing
Funnel dynamics, visibility, lead generation, conversion. The backbone of every consultancy engagement.

Content · SEO/GEO · Paid · Automation · Social · CRM

Data-driven. Permanent.

The strategic architecture

Naming

Names that open markets, secure differentiation, and stick in the mind. Impact before the first touchpoint.

The No. 1 naming agency for industry, technology, B2B in the German-speaking region.

Over 500 completed projects.

Branding, Brand Consulting

Making positioning tangible visually and in substance. The bridge between strategic foundation and identity.

Specialist for industrial, technology, B2B branding

Technical B2B. Over 25 years of practice.

The immersive
amplifier

CGI Studio

Making complexity visible. Showcasing products convincingly before sales speaks. Language-independent. International.

Technical products mechanical engineering, plant engineering, automation

Technical precision.

Powerhouse for Strategy-Driven Market Communication.

Four disciplines side by side are an agency group. Four disciplines, connected by one shared methodology and one shared benchmark, are a consultancy.

The Sales Traction Model. Our methodological consulting approach.

Focus

Sales Traction
Readiness Scan
Where do brand, marketing, and sales stand today?

Ziel

Sales Traction
Alignment Framework
Three disciplines in one direction.

Impact

Sales Traction
Impact System
Strategy becomes result. Measurable, attributable.

FAQs

A consultancy for branding, marketing, and sales develops, builds, and operates market communication as an integrated system – not as an individual service. Unlike traditional consultancies or agencies, it combines strategic depth, creative excellence, operational execution, and MarTech integration under one roof. INCREON defined this category as a distinct discipline in 2025, with brand as the strategic core and Sales Traction as the shared benchmark for all three disciplines.

The three echo chamber problem describes the structural separation of branding, marketing, and sales in B2B companies. Each discipline operates with its own language, its own goals, and its own budget logic – and thus operates in its own echo chamber. Branding broadcasts, marketing collects, sales closes, without the three disciplines contributing to each other. The result is structurally predetermined loss of impact. Only 8% of B2B companies have true alignment between the three chambers (Forrester 2024).

Sales Traction is the only fair benchmark by which brand, marketing, and sales can be measured together. Instead of isolated KPIs like reach, MQLs, or close rates, Sales Traction measures the joint contribution of all three disciplines to the business result: pipeline contribution, shortlist position, and revenue attribution. INCREON uses Sales Traction as the central benchmark in the Sales Traction Model – a three-stage consulting approach of diagnosis, alignment, and measurable impact.

A branding agency delivers communication – identity, design, materials. INCREON builds the system in which communication creates lasting impact: from positioning through brand infrastructure and content to channel, CRM, and measurement architecture. Branding is part of the offering, not the whole. Brand and sales are integrated from day one – not as a later upsell, but as a structural prerequisite for effective market communication in B2B industrial markets.

A strategic consultancy writes recommendations and leaves. INCREON stays: develops the strategy, builds the structures, operates the systems, and enables the client to grow with them sustainably. Strategy is the beginning, not the end product. As a consulting and agency partner, INCREON takes responsibility for pipeline contribution, shortlist position, and revenue attribution – not just for the plan, but for measurable impact in the market.

INCREON typically works for industrial, technology, and B2B companies with an international orientation – including hidden champions, family businesses, larger mid-market companies, and corporates. The right fit depends less on revenue figures than on the ambition to build branding, marketing, and sales as an integrated system. In exceptional cases, with particularly compelling products or business models, INCREON also takes entrepreneurial risk as a sweat equity partner or through its affiliated family office.

An engagement follows the Sales Traction Model in three phases: First, Focus – Sales Traction Readiness Scan as a diagnosis of where brand, marketing, and sales stand today. Second, Goal – Sales Traction Alignment Framework with one positioning and three harmonized functional strategies. Third, Impact – Sales Traction Impact System with execution, measurement, and revenue attribution. Senior-staffed: every interaction runs through an experienced mind, without junior staffing or project phase reshuffles.

INCREON has been owner-managed since 2000 and has offices in Munich, Lucerne, and Shanghai. Project languages are German and English; Chinese markets are served through the team at the Shanghai office. Consulting and agency partner for B2B industrial clients in the German-speaking region, across Europe, and in Asia – with a particular focus on internationally scaling industrial and technology companies. Naming projects are carried out worldwide; INCREON is the No. 1 for B2B naming in the German-speaking region.

INCREON

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