B2B communication for us has always had a clear focus on technology. And the international orientation is a matter of course today in global markets. We possess deep knowledge of the Asian and Chinese markets, particularly with our own branding agency in Shanghai.
Branding work needs a broad field of knowledge, because every brand has a different personality, has other aims and plans, and has to be perceived individually. Yet during brand development, today has to be projected into a reachable future in order to create the right designs, colors, media, and so on. Therefore, at the branding agency, we take advantage of the entire bandwidth of brand communication to do branding work built in the mid-term and long term with diverse talented people and experts in specialist fields. Besides, we can carry out our tasks in corporate design and corporate communication for our customers and define them in appropriate guidelines only when we can also write, design, film, animate, and program them ourselves. Our variety is therefore not a hawker’s tray, but a driving force for innovative, long-term, and consistent B2B brand communication. This is true also for and especially in international markets.