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Branding agency2018-12-14T12:56:28+00:00
Branding work needs a broad field of knowledge, because every brand has a different personality, has other aims and plans, and has to be perceived individually. Yet during brand development, today has to be projected into a reachable future in order to create the right designs, colors, media, and so on. Therefore, at the branding agency, we take advantage of the entire bandwidth of brand communication to do branding work built in the mid-term and long term with diverse talented people and experts in specialist fields.

B2B communication for us has always had a clear focus on technology. And the international orientation is a matter of course today in global markets. We possess deep knowledge of the Asian and Chinese markets, particularly with our own branding agency in Shanghai.

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100% creativity

Creativity is the virtue of our B2B branding agency and our core benefit. Without question. However, not all creativity is the same. We do not limit ourselves to design, image, color, tone, or the new combination of elements. With us, creativity is marked by passion and emotion. It drives us forward at the branding agency. But it does this in a far larger context. It concerns partly new, but always more effective methods of solving a problem or completing a task. Essentially, creative branding challenges revolve around new names, successful brand strategies, and effective print and digital brand communication. Flexibility and originality combined with independence lead us to the ideas and to the solutions.

100% technology expertise

An understanding of technology. Constant curiosity in the use of new technologies. And thinking about transfers of how new technologies can be creatively employed for effectively solving problems … this is what results in our expertise in technology at the branding agency. With a passion, we use new tools, try them out, and network them. Whether with the first web pages in HTML1, the first digital single lens reflex camera, the absolute latest versions of important software programs, or the live stream from our own green screen studio … Innovations are tested in the branding agency for their usefulness for B2B brand communication and, when found to be suitable, very precisely integrated into our work. There is yet another aspect of technology know-how, though. Many years of brand consulting and brand work with customers in industrial and high-technology business sectors give us an ongoing view into technical and business opportunities. Every project at the B2B branding agency expands this experience, widening our horizons. In times during which a lot changes very, very fast, a broad view is of great advantage.

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100% consulting competence

Consulting is our passion; implementing is the cherry on the sundae. To successfully implement important B2B branding tasks, a solid foundation is always needed. This is why we always start with analysis, which leads to creating ideas and concepts, and results in implementation, and then, at the end, there is the control from lessons learned and the continuous improvement. Control loop. Systems theory approach. There are numerous things to call it. What matters is that we work like this during brand consulting and in the branding agency. Partnership at the same level and reliability in both large and small assignments inspire our advisory competence.

Consistent brand communication

Branding work needs a broad field of knowledge, because every brand has a different personality, has other aims and plans, and has to be perceived individually. Yet during brand development, today has to be projected into a reachable future in order to create the right designs, colors, media, and so on. Therefore, at the branding agency, we take advantage of the entire bandwidth of brand communication to do branding work built in the mid-term and long term with diverse talented people and experts in specialist fields. Besides, we can carry out our tasks in corporate design and corporate communication for our customers and define them in appropriate guidelines only when we can also write, design, film, animate, and program them ourselves. Our variety is therefore not a hawker’s tray, but a driving force for innovative, long-term, and consistent B2B brand communication. This is true also for and especially in international markets.

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