Attractive additional services make the difference.

Employer benefits are additional services and advantages that employers offer their employees to attract, retain, and motivate them. They serve to make the working environment more attractive and to increase employee satisfaction. In an increasingly global labor market, employer benefits have become a critical tool for differentiating an employer from the competition. Therefore, it is important to highlight attractive recruiting benefits in your communications.

The most attractive employer benefits

Different benefits have different appeal in different labour markets. Nevertheless, there are some benefits that are considered particularly attractive in many countries. From our agency’s point of view, it is good for internationally operating B2B companies if there is a large overlap across all locations:

  • Flexible working hours and remote work: The possibility to work flexibly and from home is appreciated by many employees. This allows for a better work-life balance and increases employee satisfaction.
  • Continuing education and career development: Employees place great value on the opportunity to develop professionally. Companies that offer training programs and career advancement opportunities attract talented professionals.
  • Company pension schemes and health insurance: Social security plays an important role for employees worldwide. Employers who offer company pension schemes and comprehensive health insurance can score points.
  • Company cars and mobility offers: In some countries, company cars or discounted mobility offers are an attractive benefit that can encourage employee retention.
  • Employee discounts:Perks and discounts for products or services of one’s own company are popular benefits that promote employee retention.

Do employer benefits have the same effect in international labor markets?

Although some benefits are considered attractive in many countries, there are cultural and regional differences that must be taken into account. For example, certain benefits may be taken for granted in one country, while they are considered a special perk in another. It is therefore important to tailor employer benefits to the specific needs and expectations of the target group in each labor market.

In some countries, tax and legal frameworks can also influence the design of benefits. A benefit that is tax-free in one country may be taxable in another. Careful planning and advice is therefore important in order to design benefits in the best possible way and avoid legal pitfalls.

This also plays a role in both internal and external communication. As a branding agency, we see two approaches that ensure cooperation instead of covetousness: transparency and clarification. This is true because because not everything is the same everywhere, from the cost of living to tax situations.

Employer benefits play an important role in international labor markets in attracting qualified employees and retaining them in the long term.

Benefits must be tailored to the needs and expectations of the target group in each country in order to have a sustainable impact.

The influence of employer benefits on employee recruitment and retention

Attractive employer benefits are crucial to attracting and retaining employees. In a global competition for skilled workers, appealing fringe benefits can make all the difference when it comes to attracting talented employees. With a comprehensive benefits package, the employers shows that they care about the well-being and satisfaction of their employees.

Furthermore, employer benefits promote employee loyalty. Employees who are valued and supported by their employer are more motivated and committed. They identify more strongly with the company and are less inclined to switch to other employers. Attractive employer benefits should also be communicated again and again so that special benefits are not taken for granted too quickly.


Direct Contact