Digital design
A consistent digital design for websites and digital applications offers solutions that go far beyond the uniform presentation of logo, colors, and fonts. It must work in all forms, channels, and applications. At the same time, it is so simple, standardized, and user-friendly that it functions with a high degree of recognition in the analog and digital worlds across all channels. This requires a deep understanding of the brand and of corporate design.
DIGITAL CORPORATE DESIGN.
For a sustainable brand image.
For us at the branding agency, good digital design — like classic corporate design — is aesthetic and harmonious. This makes it feel human and honest, and appear unobtrusive. At the same time, longevity plays a major role in design development, as does the consistency of the design down to the last detail. After all, brand personality, especially in B2B communication, is not subject to fashions.
Digital design plays a crucial role in brand management along the customer journey. Because customers come into contact with brands via different channels and platforms, it is crucial to create a consistent and appealing visual identity.
The customer journey spans various phases, from awareness-raising to the purchase decision to customer loyalty. Digital design helps to create a visual commonality or signature at each stage of the customer journey in order to strengthen brand perception. This often starts on the website or in the app, where a well-thought-out design not only improves user-friendliness but also expresses the brand personality. Colors, fonts, and graphic elements are used in a targeted manner to create an emotional connection with customers and promote recognition.
The importance of a digital corporate design is also becoming increasingly apparent when it comes to integration into social media platforms. A consistent visual identity not only promotes organic reach, but also strengthens the brand image. Brand recognition is therefore not only promoted on the company’s own channels such as the website, newsletter, or app, but also on external platforms, which enables a holistic approach to brand management.
Fundamentals for digital corporate design.
Is there already a defined corporate design? Then evaluate what can be used, further developed, and reinterpreted for digital applications. Rigid specifications must be relaxed, because “digital” is flexible, smart, interdisciplinary, and scalable. At the digital agency, we understand digital design as a process, not as a rigid, limiting, or restrictive standard.
If a brand and brand identity are completely redeveloped, this is done with parameters that are relational to each other. Principles such as the “golden ratio” or using design to organize remain valid. It is important that the brand, brand values, and brand promise are expressed in an orderly design and image. And they need to touch people — such as employees, customers, partners, stakeholders, or other roles.
This is what characterizes a good digital design.
Good digital design features a harmonious combination of aesthetics, functionality, and user-friendliness. It goes far beyond mere visual appeal and strives to create a positive user experience. A clear and appealing design that authentically reflects the brand personality is central to good digital design.
Functionality is another key aspect of good digital design. Navigation should be intuitive so that users can easily navigate through the website or app. The placement of content and interaction elements should be well thought out to maximize usability. At the same time, the design should be responsive and adapt to different screen sizes to ensure a consistent experience on different devices.
Accessibility also plays a crucial role. Good digital design takes into account the diversity of users and ensures accessibility for people with different abilities. This includes legible text, sufficient contrast, and alternative navigation options.
Last but not least, good digital design must also keep performance in mind. Fast loading times and efficient interactions help to minimize frustration and strengthen user loyalty. This also includes the integration of interactive elements that are not only aesthetically pleasing but also functionally relevant.
Style guide for digital corporate design.
Developing the digital brand presence in its entirety is one thing. The other is to make this knowledge available to everyone who is entrusted with the company’s digital communication. This is why there is a style guide, which is an extension of the classic corporate design guide.
The digital style guide naturally describes the basic constants; that is, logo applications, colors, fonts and typefaces, principles of the relational basic design grid, recurring design constants, styling, and visual language as well as tonality and wording. This all comes, of course, with the necessary freedom to ensure that the digital brand can be interpreted well in numerous applications. The digital style guide also reflects the visual brand perception and the desired brand experience across the various customer touchpoints. This is an approach that illustrates the value of continuous digital brand management in a different form.
In our B2B digital agency, we create the basis for digital brand management with our understanding of design combined with in-depth knowledge of the technology and the implementation options behind it. Our team includes UX and UI designers, usability specialists, and developers as well as experts in multimedia animations, moving images, and sound. “Digital” encompasses more than just web and screen applications. It also includes video branding, audio branding, 3D branding, and design ideas for augmented and virtual reality.
For us, design and technology go hand in hand — always with the understanding that design supports function, and form follows function.
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