Brand naming agency. We create international brand names and company names.

INCREON regards itself as one of the leading international naming agencies for industrial marketing communication in Germany, with its headquarters in Munich, Germany and a offices in China and Spain. Founded in 2000, INCREON is specialized in brand naming · company naming · product naming for international B2B brand communication.

The right name for companies, products, and services. Corporate naming, product naming at its best.

“Tell me what your name is and I’ll tell you who you are!” This saying is especially true for the names of a company, products, and services. From the branding and naming strategy to creating names, we are your agency for naming. We develop names for industrial companies, manufacturing companies, for technology and B2B companies, products, services, and characters.

When we develop a new brand name for companies or products, we employ various creative techniques. Then we filter the resulting created words in several steps based on their usability.

At our brand naming agency, naming includes checking the name, because not every name can be used. Whether the chosen brand name already exists is checked for during the identity screening process. During similarity screening, we compare whether similar names and words are already registered in trademark registers.

If the brand name should be used internationally, at the agency, we test during the naming process whether the name harmonizes with the most commonly used languages in the target countries. This test serves to confirm that the new brand name can be pronounced in these countries as well, and that it does not have different or even negative meanings.

As a result of the brand naming process, you receive suitable naming choices along with a rationale for each for your decision-making.

Nomen est omen … The name is an omen!


Brand naming is an iterative process. It leads consistently from briefing and positioning through naming strategy and name creation to deep evaluation in order to test the secure usability of the new name for industrial companies and manufacturing companies, for technology or B2B companies and their products.

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A few references

Many brand names have been created by our agency. Brand naming and company naming is a matter of trust for us. Therefore, we publish only excerpts of our customers and names.

THE VALUE OF BRANDS. Naming creates brand value.

Apple, Microsoft, Amazon, and Google continue to lead the global ranking of the top technology brands in terms of brand value in US dollars. It all starts with brand naming. The name and the brand that arises from it is an important success factor and a valuable asset for every company and product.

List of the most valuable technology brands in 2023, with total value and gains compared to the previous year.

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