International pronunciation, cultural suitability, and avoidance of negative meanings are important decision-making aspects at every stage in the naming process. Through our in-house linguists, linguistic considerations are an integral part in the condensation and selection of name ideas at every stage.
As the iterative process of name creation progresses and final favorites are selected, linguistic scrutiny becomes increasingly important for international names. The assessment of pronunciation, lexical meaning, and association is part of every name decision. Favorites are subjected to a wider market test to investigate name ideas in the relevant target markets.