Digitalization needs individual recipes for success. The B2B digital strategy is the first step. It defines all the parameters for effective digital marketing. Personalization, communication, and interaction with customers, employees, and stakeholders are just as much a part of this as the definition of goals, approaches, digital activities, target groups, and channels.

Brand management in digital communication.

Digitalization and digital communication have changed brand management. Today, the website is the nucleus of corporate communication. This also applies to B2B companies in particular.

However, B2B brand management in the complexity of the digital space and the diverse interactions with customers, employees, stakeholders, and other socially relevant target groups can be far more coherent and sustainable. And internationally! As a B2B digital agency with many years of branding expertise, we bring the ‘old’ and the ‘new’ world together. We interpret brands holistically — always with a view to brand objectives, brand positioning, and strategy. Brand management, brand perception, and brand experience in the various communication channels play an important role.

Integrated brand communication across all channels.

Brand management in digital communications is more than a consistent look and feel in print and online. Digital branding turns the brand into a sustainable brand experience at customer touchpoints in the customer lifecycle, in the presentation, but also in social networking and social media. Content marketing and SEO (search engine optimization) are fundamental components of digital brand management. Everything needs to be thought of and done together — for truly integrated brand communication. As a B2B branding agency, we know what we are talking about.

Inspiring sparring partner

You don’t always have to reinvent the wheel to find the best digital solution. Customers often already have many ideas. But these are not implemented due to a lack of time and resources. A lack of knowledge about the best way to implement them can be an additional stumbling block. This is where INCREON Digital comes into play as a highly professional, creative, and strong B2B digital agency and digital consultancy. We advise you, filter out the most promising solution for you, and test it. This is where it becomes clear whether and how certain paths can be taken. The optimal balance of discipline and freedom is crucial. The right orchestration of organization, processes, and architectures is the goal and path to digital transformation. Once the strategic and conceptual basis is clear, implementation and integration can begin.

Using digital possibilities

In addition to the aspect of digital brand management, the question of “being found” is key — internationally. Brand management must focus on positive brand perception and authentic brand experiences. On the web and in social media, as in face-to-face communication, the principle “There is no second chance to make a first impression” applies. So, the first chance to make a good impression must be seized, shaped, and used in a business sense. This is where the B2B branding agency combines branding expertise with an understanding of technology, processes, and sales. This also needs to be applied to digital B2B brand management.


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