Das Branding Powerhouse

The growing B2B agency with a focus on naming and branding has now become a branding powerhouse that provides comprehensive support to industrial companies in Munich and Shanghai in international brand communication.

From naming agency and branding agency to powerhouse of B2B brand development

From a highly specialized B2B naming and branding agency, the INCREON agency group has developed into an impressive “branding powerhouse” covering the entire branding value chain for internationally operating industrial and technology companies. Our strength lies in combining extensive experience and personal advice with creativity and performance to create sustainable B2B brand communication. Our clients appreciate the specialized full-service performance of the Branding Powerhouse and the ongoing personal support.

In the INCREON agency group, we integrate three central ideas into our daily work in order to offer our clients from industry and technology innovative and modern brand development:

Develop brands

Create markets

Generate business

We are always focused on the goal. We think positively, act in a creative exchange, operate cross-functionally, are entrepreneurial and are always a reliable partner for our customers. Precise, fast, reliable and always ready to promote their success with numerous ideas.

In our structure as a specialized B2B branding powerhouse, we offer an all-round service: Naming, brand consulting, branding, B2B brand communication, marketing communication, digital communication, photography and video as well as industrial 3D visualization. We are at your side from the very first step in the development or expansion of your B2B brand, your company or your products through to sustainable and successful brand management.

Transparent insights into costs, services and project progress are a matter of course for us. Inventiveness, punctuality and high efficiency are part of our industry/technology DNA. Let us at the INCREON agency group redefine your brand development and experience a partnership that turns your visions into reality.

A few pictures …

Innovation and creativity are not necessarily to be found in an unemotional open-plan office. That’s why we’ve created a space for it.

What does a naming agency actually do?

As a naming agency, we develop sustainable naming strategies for companies and come up with good names – names that are suitable as brand names, company names or product names. But what makes a good name in global markets? The key criteria are

  • Acoustically: a good name is easy to pronounce and has a pleasant sound.
  • Visual: A name is always associated with writing. A good name must therefore also be suitable for a visual presentation so that it can be read quickly and easily.
  • Written: A good name must be easy to write. It must be easy to translate from the acoustic perception into the written word.
  • Registrable: A good name provides sufficient indication of origin. It is so unique that it does not clash with other brand names and can therefore be attributed to its origin (in the legal sense).

In short: inventing a suitable name is not easy. Creating a name that can be safely registered is even more difficult. This is where the experts at a naming agency come in.

And then what does a branding agency do?

The branding agency has two main areas of focus: Brand Consulting and Brand Design.

Brand consulting is all about the right brand and positioning strategy to reach the hearts and minds of the numerous stakeholder groups of an international B2B company. These are primarily employees and customers, partners and shareholders. With the right strategies and concepts, we create the basis in brand consulting to win the competition for the perception of your brand and ensure an increase in brand value and brand performance.

With a memorable brand design, we achieve consistent brand development and position your brand recognizably at the forefront of your customers’ minds. This ranges from corporate design with the disciplines of logo, appearance, digital design, architecture, signage, trade fairs, events and virtual brand worlds to video branding and audio branding through to ongoing brand and marketing communication.

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