The Chinese written language consists of over 5,000 common characters. At the naming agency, a thorough understanding of the Chinese language and its dialects is indispensable for successful B2B naming. For every naming project in China, we break down the connections between linguistics and culture, apply this knowledge to transliteration or transcription, and continuously evaluate the creative results during the naming process.
In this way, we try to ensure that the recipient understands what the sender wants to express. This sustainable naming process for China is based on the fact that German, English, and Chinese native speakers from our multicultural naming team work together on every project — close to the client, in Germany, Europe, and China.