Online marketing
Visibility on the web and social media is the be-all and end-all — also and especially for B2B companies. If you can’t be found on the web and social media, you practically don’t exist. The correct use of the various digital channels in online marketing makes it possible to target potential business partners and future employees and build long-term relationships.
ONLINE MARKETING.
Not just an option, but a necessity.
Today, research takes place online. This also applies to B2B companies. And not just during business hours, but around the clock. The right communication mix in online marketing ensures that companies are present at the various touchpoints with the right information at the right time during such a decision-making process along the customer journey and are perceived as a trustworthy source.
As a B2B digital agency, we understand the specific requirements of B2B online marketing and can therefore develop tailor-made strategies — from search engine optimization (SEO) to content marketing and social media marketing.
Be found. Search engine optimization (SEO) and search engine advertising (SEA).
Search engine optimization improves the visibility of a B2B company in search engines. By optimizing keywords on the one hand and technical aspects of the website on the other, it ensures that potential business partners can find the company more easily.
While search engine optimization (SEO) aims to gain organic traffic, search engine marketing, or search engine advertising (SEA) refers to paid advertising activities in search engines to achieve immediate visibility.
Content marketing. The right content, at the right time, in the right place.
Creating and distributing relevant content positions a B2B company as an expert in its field. High-quality content, such as blog articles, white papers, and case studies, not only shares knowledge but also builds trust.
Content marketing is an indispensable part of the online marketing strategy for B2B companies. However, for us as a B2B digital agency, content is more than just text. Good content is versatile and consists of text, images, video content, audio content, 3D content, virtual reality (VR) content, interactive content, and user-generated content along with live content.
Social media marketing. From brand awareness to lead generation.
A presence on social media platforms enables B2B companies to get in touch with their target audiences. B2B companies can increase their reach and build relationships with potential customers through targeted content and interactions.
The use of social media in online marketing has a key advantage: through deliberate targeting in paid advertising campaigns or in interaction with followers and stakeholders. You know exactly who you are communicating with.
What can be achieved with good online marketing.
Targeted online marketing activities increase brand awareness, which leads to a positive perception of the company in the long term.
Effective online marketing leads to leads. Targeted online marketing strategies enable B2B companies to identify potential customers and generate qualified leads. And these in turn are the basis for achieving set sales targets.
The continuous cultivation of relationships through online marketing strengthens customer loyalty. A satisfied customer is more inclined to work with a B2B company in the long term.
Data-driven online marketing and AI
Data-driven online marketing and artificial intelligence (AI) have taken online marketing for B2B companies to a new level. By collecting and evaluating large amounts of data, companies can gain detailed insights into the behavior of their target audience. Big data makes it possible to analyse customer preferences, purchase histories, and interactions on various platforms in order to develop personalized marketing strategies.
B2B companies can use real-time data to optimize their online marketing strategies; for example, by tracking the success of certain keywords, content, or social media activities. This data-driven approach allows online marketing strategies to be continuously adapted in order to achieve the best possible return on investment.
Generative AI, for example, also opens up new possibilities in the area of personalized customer targeting. With the help of machine learning (deep learning), individual texts, images, audio content, and video content can be generated based on specifications and existing information. This makes the content more relevant to the target audience, which in turn increases the likelihood of a positive response and conversion.
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