Creating brand names for companies and products. Company naming, product naming, brand naming.
A name belongs to a product and to a company or organization as self-evidently as to a person. When a person hears a name, the sound of the name resonates in space, creating an image in that person’s mind. As a brand naming agency, INCREON specialises in corporate naming, i.e. finding international names for companies, and the brand naming of product names.
CORPORATE NAMING, BRAND NAMING.
The naming of company names and product names in the B2B sector.
The pithier and more memorable the product name or company name in B2B and B2C markets, the more easily the target group can decipher the name into the desired meaning. As a brand naming agency for international B2B / B2C brand communication, we have specialized in ensuring that the names we generate for our customers fulfill these needs.
Today, we at INCREON regard ourselves as one of the leading agencies for B2B brand naming in industrial marketing communication, with offices in Munich, Germany and Shanghai, China. Are you a company looking for a international brand naming agency? Trust our many years of experience.
The name is the foundation of the brand. Brand naming is the key to international market success.
The company name or product name communicates the core of the brand. At first contact, it shapes the target person’s basic attitude – rejection or approval. Subsequent experiences with the company or product consolidate the opinion, confirm the value proposition and build loyalty. This means that finding a brand name for a company or product has a very special responsibility. A brand naming agency that professionally finds a name for a company or product is aware of this particular challenge. This is because company names (corporate names) and product names are an almost unchangeable element in B2B or B2C communication, marketing and sales. To ensure that the name creates a basis of trust right from the start, the team at the brand naming agency INCREON works specifically on name creation – internationally and interdisciplinary.
One crucial aspect is the globalisation of markets. Developing a multinational, internationally usable company brand name or product brand name requires cross-border understanding, international pronunciation and cultural acceptance. It is essential to carry out thorough linguistic, cultural and trademark law checks, given the long-term nature of the brand name. Yes, some classic advertising agencies do offer brand naming services and focus more on the creative aspect of naming. Let me be clear: brand naming is much more than just brand name creation. An advertising agency is often overwhelmed with the requirements of naming analysis, naming strategy, linguistics, brand classification and international protectability, etc. when it comes to naming. This results in the delivery of naming ideas that are not internationally protectable. This is why we need experts. INCREON is a brand naming agency with 25 years’ experience of finding names for companies and products. Trust our naming experience.
Christina Bastl
Brand Naming
Do you need a company name or product name that has the potential to become a brand? Our brand naming experts are ready and waiting to help you!
The brand name must make an impression
It is evident that brand naming is a complex and challenging process. Companies, businesses, product groups, products and services that are marketed and sold at a high level require an attractive brand name to justify the high marketing and sales investments. As a leading agency for brand naming in the B2B sector, we are fully aware of the potential challenges. When it comes to decisions with such far-reaching consequences, the information from global brand databases, relevant research and linguistic analyses provides the highest possible level of knowledge. This provides certainty in decision-making.
The preliminary evaluation of names is of the most crucial importance in the brand naming process. It is pointless creating or presenting a name for a company or product at the beginning of the naming process if the decision-making team ‘falls in love’ with it at an early stage, but it cannot be registered in the end. We guarantee that, from the outset of a brand naming project, we will only present names or name ideas that, following preliminary examination, have a high probability of being registered later in the relevant product classes. A successful initial assessment requires many years of brand naming experience and systematic filtering techniques.
In conclusion, the name is the foundation of every brand. It must be strong enough to support the expensive and complex structure of a brand. It must make the right impression on the right target group. The choice of name, i.e. the brand naming, is a dominant factor that deserves all the attention. Professional attention. Finding brand names for companies and products is a special discipline. We always look forward to the challenges of international brand naming. And we look forward to the opportunity to work with you!
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