Trademark registration

We at the naming agency work closely with a specialized law firm in Munich when consulting to you and during the trademark application and registration process at national and international trademark offices. In the context of naming processes, we also work at all times with the legal departments of our customers or with their trademark attorneys.

Naming
B2B naming agency
Naming Analysis
Strategy
Name Creation
| B2B Trademark Protection
| Conflict research, trademark research
| Trademark classification
| Trademark law
| Trademark registration
| Trademark monitoring
Naming
B2B naming agency
Naming Analysis
Strategy
Name Creation
| B2B Trademark Protection
| Conflict research, trademark research
| Trademark classification
| Trademark law
| Trademark registration
| Trademark monitoring

TRADEMARK REGISTRATION.
The path to your right.

By registering a trademark with the responsible patent and trademark office, the trademark owner receives an absolute right of protection by virtue of trademark protection. The trademark alone or in combination with the protection of the visual mark, the logo, can develop into an intangible asset which constitutes a significant part of the value of the company.

Before the trademark is successfully registered, there are various questions to answer:

  • Can the trademark be sufficiently distinguished from others?
  • Are there any barriers to protection that would argue against the registration of a trademark?
  • Do older rights which are an obstacle to successful trademark registration exist?
  • Which form of mark is the right one (word mark, combined word and figurative mark, figurative mark)?
  • How is the list of goods and services to be drawn up?
  • Which goods and services can be confused with one another?
  • Which identifying marks (brands or marks) can be confused with each other?

Further information about registering trademarks

The website of the DPMA German Patent and Trademark Office offers further information about trademark registration in Germany … https://www.dpma.de/english/trade_marks/index.html

The website of the European Union Intellectual Property Office offers information on how to apply for and register an EU trademark for Europe … https://euipo.europa.eu/ohimportal/en/route-to-registration

International applications for registration in non-member countries always need the support of a German trademark attorney and a corresponding attorney in the respective country.

This might also interest you

Naming strategy

The degree of encoding of the brand name is a common and at the same time simple form of naming strategy, although there is no clear distinction between the different naming approaches.

Company names, product names

A product name or company name essentially communicates the core of the brand. When the target person makes the first contact with the product or company, the target person forms their basic attitude toward the brand — rejection or approval.

Trademark classification

The advantage of classes of goods for trademarks is that products with the same name can coexist in different classes.

INCREON Naming
B2B naming agency
Naming Analysis
Market and brand environment analysis
Linguistic evaluation
Strategy
Naming strategy
Naming architecture
Transcription
Naming workshop
Name Creation
Company names, product names
Claim, Slogan
B2B Trademark Protection
Conflict research, trademark research
Trademark classification
Trademark law
Trademark registration
Trademark monitoring
INCREON

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