Branding
Rebranding: The atares naming story
The podcast episode by Christina Bastl and Jan Pörschmann tells the naming story of atares as part of a clear rebranding. The blog shows how complex and multidimensional a professional naming process is. A name change is not just a creative act, but a business-critical step with long-term brand impact.
Conflict research & trademark classification in naming
As a naming agency, we support international B2B companies in developing names. Early integration of conflict research and brand classification into the naming process is essential. Detailed identity and similarity research can help to avoid costs associated with renaming, delays, and legal disputes.
The change story as the foundation of successful transformation
Today's companies are under constant pressure to change. These transformation processes often fail due to a lack of acceptance, trust, or unclear goals. In international B2B companies in particular, a strategically developed and consistently implemented change story ensures that transformations are successfully implemented, trust is built, and long-term identification with the company is strengthened.
Onboarding is the key to trust, motivation, and loyalty in international B2B companies
Onboarding influences how quickly new employees build trust, whether they start with motivation, and if they stay in the company in the long run. Especially in international B2B companies, structured onboarding is important for integrating talents efficiently and creating a positive experience from the beginning.
Employer Value Proposition: The Key to Being an Attractive Employer
A strong employer value proposition is essential for attracting and retaining skilled employees. It provides a clear competitive advantage, especially in international B2B markets. It demonstrates what a company stands for as an employer and what additional values it offers its employees. A convincing and unique employer value proposition is essential for establishing a positive employer image.
Employer benefits: winning and maintaining talents in your company
Strategically planned employer benefits make employers more attractive. They increase motivation, loyalty, and well-being among employees. In addition, benefits enable companies to differentiate themselves in the competition for talents. This is particularly important in international B2B markets.
