window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-31592405-2', { 'anonymize_ip': true });

Sales promotion

Sales promotion has a high priority in B2B marketing communication. After all, it often creates direct contact with trading partners and sales agents, with the sales personnel of the partners and, in some cases, directly with the customer.

Sales promotion2018-10-05T12:51:36+00:00
For the branding agency INCREON, sales promotion and promotion are important fields of activity for the direct brand experience of the customer.

All sales promotions must be timed in such a way that the customer is guided from the attention to a product to the desire to buy. This requires the coordination and integration of sales and promotion activities. After all, with a single sales pitch, especially in the capital goods sector, it is no longer possible to gain a customer these days. Rather, with increasing investment volume, the sales pitch turns into a complex project, extending over several weeks and in which every single activity has to be effective. Coordinated product-preparatory and product-related sales promotion, which also consistently places brand messages, can support the sale of a product throughout its entire lifecycle.

Sales promotion activities have the goal of increasing sales turnover. If the campaigns are aimed at trade partners and sales agents, integrated measures are on the agenda, including dealer conferences, trade fairs, sales exhibitions, and roadshows. This also includes equipping sales areas (showrooms, retail space) with informational and decorative material for gaining attention and presenting the brand. These are all measures which improve ordering options or lure customers, as promotional offers stimulate sales. In light of the importance of the sales team at the dealer or retailer, appropriate sales training, bonus systems, and ongoing information are also effective means of promoting the sale of the company’s own products and increasing the penetration of its own brand message. Training provides the opportunity to introduce the partner’s sales team to their own brand values and to strengthen their impact as brand ambassadors. Product and service presentations directly at the prospect’s or customer’s site are another form of sales promotion.

Today, sales promotion also no longer should be viewed in isolation. Sales promotion is, as are all B2B marketing communication activities, integrated and international. During the stage of creating a well thought-out concept, we link print and digital at the brand agency, combine written and personal dialog, and initiate actions that lead to measurable reactions and longer-term communication that bind customers to the B2B brand. It is proven that the interaction of several actions staggered in time always leads to success.

 
This website uses cookies. We use cookies in order to determine the frequency of use and number of users of the pages, to analyse the behaviour of page use, but also to make our offer more customer-friendly. We distinguish between cookies that are necessary (without consent) and cookies that require consent (third party cookies). Detailed information on the use of cookies on this website can be found by clicking on "More information". You can use the "Further settings" link to decide which cookies requiring consent are to be activated. If you click on "Agree", all cookies - including those requiring agreement - will be activated. You can revoke your consent and deactivate the use of cookies requiring consent. More information Further settings Agree

Third party cookies

Select which third-party cookies you wish to accept here. Please note that if you do not accept cookies, features on the website may be restricted. Please visit the third party websites for more information on their use of cookies. If you have decided not to grant or revoke your consent to the use of cookies requiring your consent, you will only be provided with those functions of our website whose use we can guarantee without these cookies. You can subsequently change your settings on our data protection page. We use the following third-party cookies:

Google Analytics

Google Analytics helps us understand how visitors interact with our websites by collecting and reporting information anonymously. We would like to point out that Google Analytics has been extended by the code "gat._anonymizeIp();" in order to guarantee an anonymous collection of IP addresses (so-called IP masking).