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Photo, video, audio

Images trigger strong reactions. Or they speak without saying a single word. Everyone agrees on the strong effect of images, but also of sounds. In the context of brand development and sustainable brand management, the expression of images, graphics, illustrations, characters, and moving images as well as of sounds, voices, and melodies has an even deeper meaning. They convey values and messages in a very subtle way.

Photo, video, audio2018-10-05T13:47:31+00:00
Through imagery, the B2B agency INCREON stages brand development and brand management of clients in photographs and videos. Audio underscores the brand experience.

A further aspect highlights the importance of images for us at the branding agency. Images are always noticed before text. Even with film and videos, the following is true: We listen to videos more than we view them. The voices, sounds, and film music create the atmosphere, stir emotions, and strengthen the drama of a scene.

This knowledge is applied at the agency to developing and managing brands and for the brand message. This is why we have an in-house photography, video, and audio team. We develop the classic visual language in general, the visual concept, and the key visuals. The basic image- and sound-defining constants in the sense of video branding and audio branding are also created, tested, and described in terms of suitability and liking for further use.

Because of our in-house possibilities, our agency has a completely different scope for brand development using images and sounds. By using the latest technology in equipment and software programs, we set standards that guide a B2B brand into the future.

Photography and the photo studio

In our in-house photography studio, we do product photography and packshots. The green screen option makes it possible to create images of products from any view (3D) that can later be integrated into typical corporate or user scenarios. This also applies to shots of people. In our studio or with a mobile green screen on site, we take photos in a relaxed atmosphere, bring out as much authenticity as possible from each person, and later join people and scenery together. Of course, photos are also taken in the scenery, providing the right lighting.

In addition, we accompany events and trade fairs with our agency photographers, go through the company documenting, and show products and services directly in action. It does not matter whether the location is a wind turbine, construction crane, or belly of a container ship’s engine. Our agency promise is to create expressive B2B images whose visual language tells something about the brand.

If the individual visual language of the brand requires an individual photo shoot, we also design and organize it. We manage the search for a location and selection of a model or models; the decoration, stylist, and make-up artist; and the corresponding model contracts.

Videos and live streams

In the video sector, the agency is equipped in such a way that everything is possible, from informative documentaries with a sense of atmosphere, interviews, and executive videos to product presentations, explanatory videos, and live streams. Whether indoors or outdoors, whether close up or from a distance or from the air … the right equipment is available to move images and imagery in the spirit of the brand and to express them with a high standard of naturalness and authenticity.

In our own film studio and green screen studio, we can bring together real worlds with virtual ones, going creative ways in the visual language for the brand. We are also on site filming with the video team. Of course, at the agency, we are equipped with 360-degree cameras and drones.

Our technology and solutions at the agency allow us to do live streams. We do live streams both in one or both directions. For example, during a brand launch, all employees at all locations can participate in the presentation, ask questions, and be directly involved. “That’s not affordable,” you think. Oh, but yes it is. Our web-based solutions in make it possible at a manageable cost!

We at the agency do it all — concept, storyboard, and copy (text); studio design or location search; model selection; the coordination of the decoration on site; stylist and make-up artist — in other words, everything needed for filming.

We also sift through and select the raw material, and do multimedia animations, rough editing, fine editing, video post-processing, and the multilingual sound recording of videos. We also prepare video data for various media formats. We do it all in the spirit of the brand and imagery, corresponding to the defined video branding and audio branding guidelines.

2D and 3D animation

Technical diagrams in all forms are nowadays an indispensable part of technical documentation and explanatory videos, trade fair and sales demos, and web applications. In print as well, a simple line drawing is usually no longer sufficient. Which data is available in the technology? What can be done for 2D and 3D applications with what effort and what visual result?

Virtual stage solutions create simple possibilities to show prototypes in a realistic environment at an early stage. And some 3D applications replace complex shoots and shootings on location or outdoors. The animation team at the agency has no trouble dealing with the usual 3D data from CAD programs. By appropriately processing the data and integrating the objects into the visual language of the customer, new, versatile, and flexible solutions for presenting products are created.

2D and 3D animation

Technical diagrams in all forms are nowadays an indispensable part of technical documentation and explanatory videos, trade fair and sales demos, and web applications. In print as well, a simple line drawing is usually no longer sufficient. Which data is available in the technology? What can be done for 2D and 3D applications with what effort and what visual result?

Virtual stage solutions create simple possibilities to show prototypes in a realistic environment at an early stage. And some 3D applications replace complex shoots and shootings on location or outdoors. The animation team at the agency has no trouble dealing with the usual 3D data from CAD programs. By appropriately processing the data and integrating the objects into the visual language of the customer, new, versatile, and flexible solutions for presenting products are created.

Audio — music

What is true for the voice is true for the music. Having a style is helpful. A brand is a personality, just like a person has a personality. Every person has an own preferred style and favorite music. This can also be seen in the brand personality. That does not mean that everything sounds the same. But the preferred style can be recognized — in loud and quiet, fast and slow, buoyant and fast-paced. Jazz, rock, pop, Latin, classic … Each genre has many types of variations to offer. What is important is finding the style. And if a suitable jingle, as a consistent sound element accompanying the logo in videos, cannot be found in the usual music archives, then we compose and create the soundtrack in-house. In our own INCREON sound studio.

 
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