Print media can nowadays be used more effectively in many cases and synergies can be better exploited. Through the “print-to-more” approach, the agency implements print media in such an integrated way as to create the best possible price-performance ratio.
Print media can deliver information further to print media accessible via QR code on websites, for example. All too often, with print media, these links are simply placed at the end of a text or medium. It is not unusual for the same content to appear online as in the print media — perhaps somewhat supplemented or reformulated. For the reader, this is not very satisfactory, if the reader follows the link. And for the communicating company, it is a lost opportunity to bind interested readers even more strongly, to cross-sell, or to send additional brand messages.
At the agency, the “print-to-more” approach goes further. The idea here is to understand the print medium and its content as an “iceberg floating in the water.” The print medium is the top of the information and, at the same time, the basis for more: on the web, as an app, or somewhere else.
This approach is simpler, cheaper, and more quickly implemented than many think. Often, more information is already available. Two examples: During an interview for a customer magazine, the camera can run too, to be able to offer more multimedia later on. Or the existing sales presentations (PowerPoint or Presi slides) provide the storyboard for the soundtracked online multimedia presentation.
“Print-to-more” is about thinking in an integrated way with the depth of possible information. It provides important added value for expensive print media. The cost-benefit ratio is high. The print medium, which is, in reality, passive, creates more interactive and lasting communication. This efficiency approach creates success revolving around storytelling, content marketing, SEO campaigns, and other measures.
As an agency, we support corporate publishing and creating a full spectrum of marketing collateral. We do it from concept to buying advertisements. From editorial work to layout. From production to distribution of the magazine to your readership.